Entries by Eyal Katz

The One Metric Online Publishers are Missing

There’s something missing in the array of tools offered to publishers for content performance analytics. While content marketers are offered a variety of techniques and solutions for ROI measurement? Publishers are left to shoot in the dark. All of this is about to change. Let us start by doing something we don’t normally do and […]

I’m Head of Marketing Operations at AdNgin. Before coming to AdNgin, I was a marketing professional focused on SAAS business models. When I’m not working, which is rare, I sail and hang out with my son, Jonathan, and wife, Meital.

How to Predict Advertising Trends and Increase Your Revenue

If you could choose a super power, what would it be? Mine would be to predict the future. If you’re an online publisher or blogger, just imagine the possibilities of being able to know what’s coming next.  Actually, that’s one super power we can actually give you. Stop bowing. We’re no gods. We just want […]

I’m Head of Marketing Operations at AdNgin. Before coming to AdNgin, I was a marketing professional focused on SAAS business models. When I’m not working, which is rare, I sail and hang out with my son, Jonathan, and wife, Meital.

What Is Inventory Arbitrage? – (The Good, the Bad, and the Publisher)

What is ad inventory arbitrage? How is it different from traffic arbitrage and who benefits from it? Is it dying? And if so, what is killing the ad inventory arbitrage industry? But most importantly – how does all this influence you, the publisher. Most industries are based on a fairly simple equation – buy cheap […]

I’m Head of Marketing Operations at AdNgin. Before coming to AdNgin, I was a marketing professional focused on SAAS business models. When I’m not working, which is rare, I sail and hang out with my son, Jonathan, and wife, Meital.

The Top 7 Flash & HTML5 Video Players for Ad Monetization

If you run a website and you’re not using video, you could be missing out on a huge amount of traffic every month, not to mention on some pretty lucrative monetization options. On YouTube alone, users view approximately four billion videos per day. Extend the time scale to one month and the total amount of […]

I’m Head of Marketing Operations at AdNgin. Before coming to AdNgin, I was a marketing professional focused on SAAS business models. When I’m not working, which is rare, I sail and hang out with my son, Jonathan, and wife, Meital.

What’s Google’s Plan for AdSense and DFP Publishers?

Google AdSense or DFP used to be the default choice for publishers looking to monetize their unsold inventory. Now times they are a changin, and Google is feeling the pressure. But Google is not one to sit back on its laurels and watch its market share dwindle. The guys at Mountain View are investing in […]

I’m Head of Marketing Operations at AdNgin. Before coming to AdNgin, I was a marketing professional focused on SAAS business models. When I’m not working, which is rare, I sail and hang out with my son, Jonathan, and wife, Meital.

What Native Ads Can Learn From Display & Banner Ads

Do you remember those teenage dramas from the 1990s, like Beverly Hills 90210, Heartbreak High, and Degrassi High? In every one of those shows, there was always a “new kid” at school. The guy or girl was usually very attractive, shrouded in mystery, and the exact cause of their appearance was unclear. What does that […]

I’m Head of Marketing Operations at AdNgin. Before coming to AdNgin, I was a marketing professional focused on SAAS business models. When I’m not working, which is rare, I sail and hang out with my son, Jonathan, and wife, Meital.

5 Steps to Set Up a Programmatic Private Marketplace (PMP deals) Strategy in 2016

Private programmatic marketplaces and PMP deals have been common buzzwords in the publisher and advertiser communities for a while but they’re making a comeback now. Obviously, the concept of private marketplaces isn’t new, we know that much – it’s been around since 2011 and has gained popularity, until the rise of programmatic ad buying that is. More […]

I’m Head of Marketing Operations at AdNgin. Before coming to AdNgin, I was a marketing professional focused on SAAS business models. When I’m not working, which is rare, I sail and hang out with my son, Jonathan, and wife, Meital.

Busting the 7 Most Common AdSense Myths

From science to pop culture, myths are a part of everyday life. Even the large Google AdSense publisher community has created and suffers from myths regarding AdSense. We’re here to finally bust the most common of these myths. Others defy the laws of biology, like the infamous “five second rule” for dropped food. Others exist because they’re […]

I’m Head of Marketing Operations at AdNgin. Before coming to AdNgin, I was a marketing professional focused on SAAS business models. When I’m not working, which is rare, I sail and hang out with my son, Jonathan, and wife, Meital.

How 6 New Changes Coming to Adwords Will Affect AdSense Publishers

Google sure does love its advertisers! That’s why most of the announcements that came out of the Google Performance Summit (GPS) last week were aimed at keeping their advertisers happy. Because advertisers are like mall shoppers and happy shoppers spend more on ads. Actually, that’s good for publishers too so don’t feel neglected. In case […]

I’m Head of Marketing Operations at AdNgin. Before coming to AdNgin, I was a marketing professional focused on SAAS business models. When I’m not working, which is rare, I sail and hang out with my son, Jonathan, and wife, Meital.