adsense premium publishers

5 Essential Steps to Becoming a Premium Google AdSense Publisher

If you’re reading this, chances are you haven’t been invited to Google’s most exclusive club. Don’t cry–you’re not alone. We all know that a standard AdSense account, when measured, tested, and adjusted can bring in some killer revenue. So what’s the deal with the mythical Premium AdSense Publisher? What is it? How do I get my golden ticket for some serious AdSense shwag?

The tricky part about becoming a Premium AdSense Publisher is that Google hasn’t officially released any guidelines, benefits, or policies about it. It’s the Area 51 of the Google ecosystem. But don’t worry—this invite-only program exists (trust me). It’s just not available to the majority of AdSense account holders.

The Premium account’s exclusivity is implicitly tied to its general purpose, which is three-fold:

  1. Reward high-quality, high CTR content providers that drive steady traffic from various sources.
  2. Increase ad revenue for Google by loosening rules for publishers and getting more clicks for advertisers (win-win).
  3. Create a community of AdSense early-adopters who can help Google test out beta products before fully rolling-them out to the general population.

Google recognizes that high quality websites have advertisers knocking on their doors directly. If these publishers only receive $1-$2 per 1000 page views with Google, they may be inclined to replace their AdSense slots with fixed advertisements.

This would be bad news for Google!

By providing some extra benefits to the top publishers, Google hopes to keep those dollars in-house.

Once you have the clout to go out on your own, Google will come sweeping in with incentives for you to stay – which is great news for any publisher.

Premium publisher benefits

online publisher adsense features
Once Google accepts you into the premium publisher program, you have entered the Promised Land. Coupled with strategic ad placement, you can double, triple, or even quadruple your ad revenue.

Here are some of the benefits that make the premium publisher program so enviable:

1. Predictable income and price negotiations

While a traditional publisher is stuck with whatever advertisements show up on their website, a premium publisher has the ability to set thresholds – only accepting the highest per-click advertisements on their site. As you can tell, this alone will increase the advertising revenue on your website. This also means that premium account holders are better able to predict revenue streams than users with a general account.

2. Concierge service

Need I say more? You get a monthly consultation from Google to address problems, issues, or questions you have about ads they serve on your site. With Google’s analytics army on your side, not only will you maximize ad revenue, but you have the opportunity to quickly adjust to any changes in Google’s system.

3. More ads!

Exciting, right? While regular AdSense accounts get a maximum of 3 ads per page, Premium account holders get 4-5 ads per page. You don’t need me to tell you what kind of impact this could have on your revenue. Of course, you still want to keep your website appealing to users (which is how you got into the premium program in the first place). But having the ability to add more advertisements can certainly come in handy.

4. Fewer restrictions

As a premium publisher, you can throw out many restrictions of the general AdSense terms and conditions that keep you up at night. That’s right! Google gives its chosen few a whole new set of rules to live by, and makes it near impossible to get your AdSense account flagged for violations.

If you have had your AdSense account suspended for violating any terms (even though you swear you’ve done nothing wrong), read no further—you’re on Google’s naughty list.

The premium account is, in a sense, a reward for the publishers who have proved themselves able to generate impressions and clicks while obeying the general terms of service.

5. Google beta testing</>

Get a sneak peek into the future of AdSense and help influence decision making. This, in my opinion, can be huge. Any SEO worth their salt wants to know what’s in Google’s sandbox. This information can provide you with a serious leg up on the competition and get you ready for the gen. pop. rollout.

Actions allowed for AdSense Premium Publishers include:

6. Block the ad blockers

Premium accounts have the ability to serve an appeal to site visitors to turn off ad blockers—meaning they get the ad impressions where regular AdSense publishers get nada. This may be one of those features that will rollout soon to all Google AdSense publishers.

Sufficiently depressed yet? Good! Let this motivate you to become a Premium AdSense Publisher. The steps are simple, but require time, dedication, and perseverance. Remember the key to Premium: Be an impressive source of ad revenue for you and Google.

Here’s how:

1. Play fair

Adhere to Google’s terms of service like your life depends on it. Monitor your traffic closely. Don’t give Google any reason to question the quality of your traffic or ad clicks. A big part of “playing fair” extends not only to being careful about respecting the terms of service, but responsibly sourcing quality traffic.

2. Generate traffic

Estimates vary, but you should have impressive monthly traffic. A good starting point is consistently getting 1 million monthly page views and 100,000 searches per month. This has been bare minimum entry point in the past but there are signs that Google will accept smaller websites with only a few hundred thousand monthly page views. Sure, it may seem daunting, but you’d be surprised how quickly a site can gain traction.

Especially when you…

3. Produce original, useful content

The internet is full of copycats and content thieves looking to make a quick buck and move on. Even if your primary goal is generating revenue, you need to consistently produce useful, engaging content. Not only will consistent, quality content help your page views, it will help you reach the Premium Adsense Publisher status.

4. Diversify your traffic sources

Do your best to prevent heavy traffic from spammy sites. If Google notices an influx in users from traffic exchanges, developing countries, or sites frequented by bots, the chances of reaching premium status will significantly drop.

People are constantly trying to con Google – and because of this, Google consistently plays on the conservative side. If it looks like you could be breaking the rules, you won’t become a premium publisher.

Make sure that you have authentic traffic visiting your website and you will be well on your way to premium status.

5. Authority

Finally, your website’s authority plays a role in becoming a premium publisher. Although you want to continually grow your site’s authority – if you are reaching the other criteria to make it into the premium publisher program, odds are your website authority is doing just fine.

All good things come to those who wait

So to recap, what do you need to become a Google AdSense Premium Publisher?

  1. Receive an invitation into the Google Premium AdSense Publisher program.
  2. Gain the attention of Google by committing to high quality content.
  3. Adhere to Google’s terms and conditions.
  4. Drive 1 million monthly page views and 100,000 searches per month.
  5. Demonstrate diverse traffic sources.
  6. Create an engaged audience.
  7. Develop a brand for your website.

What are your thoughts on Google’s elite program? Is it something worth striving for, or is it a waste of time? Share your thoughts in the comments section.


I’m Head of Marketing Operations at AdNgin. Before coming to AdNgin, I was a marketing professional focused on SAAS business models. When I’m not working, which is rare, I sail and hang out with my son, Jonathan, and wife, Meital.
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  • Heidi Gray

    Lots of great info here for adsense users! Might as well work hard to get the most out of it if you are going to use it!

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  • tara pittman

    I have yet to venture into the ads on my website. Need to find the time.

  • Michelle Mink

    i wish google adsense worked for me but i have had too many issues with my account. this sounds really cool though so bummer for me

  • I need to research more into Google ad sense as I want to start making money from my blog.

  • Robin Rue

    You make it sound so easy! Thanks for the helpful tips!

    • Hope we didn’t make it sound too easy…inside scoop…it isn’t.

  • I didn’t even realize there was an upper tier like this. That’s something to strive for.

  • Shaylee Field

    I had no idea there was an upper level to AdSense! Thanks for all the great tips and tricks 🙂

    • Hi Shaylee,
      That’s the bane of our existence here at AdNgin 😉

  • Jasmine Anderson

    Did not know about this. These are all great tips

  • Angela K Stewart Church

    thanks for shedding some light on so much, it was real helpful

  • Makes sense! I ran into a bit of trouble with google adsense a few years back. Now I’m rebuilding. Hope it goes well.

  • Claudette

    Yes, I would love to get to this point! My primary intention with my blog is creating original content and I have come across the copy cats! But my goal is to eventually be paid for this content just as you outlined! Thanks for letting me know that it is indeed possible!

    • Yup Claudette, it’s very real and possible and you could also one day get the phone call from the premium AdSense team.

  • Eileen Murphy Kelly

    One day would be great for all this to equal big returns – people love the blog and there is a revenue

    • Great. Keep up the good work.

  • Acadiana’sThriftyMom

    These are great! I really need to up my adsense game!

  • Teresa Bowen

    This is useful info. Very help to know what is going on in the world of Google

  • Glad to read this, as I am hardly a pro at adsense tips

  • Dogvills

    This is great information. I’ve always wondered how the others earn so much from it.

  • I am just finally making some money on one of my sites with AdSense. I will have to look into this mor.

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  • Rome wasn’t built in a day. Good to see there are much greener pastures available.

    • Is that supposed to be a pun based on your last name 😉

  • Hi Eyal, nice post. I was wondering i there are any Google adsense alternatives that pay good enough. Just like Adsense and could go along with the Google ads. I signed up and tried some advertising services but they serve popups and links which makes the website ugly ex, infolinks, revenue ads, etc.

    • There are many alternatives to AdSense but rarely do they pay as well. It really depends on your audience’s geo, your content niche, and traffic levels.

  • This sounds exciting and motivational !!! Thanks !

  • Superb. But it will take me lots of years to get premium adsense.

    • halloGadget

      Agree with you..

  • Ahmad Raza

    hi friends if anyone need adsense account contact me on skype ahmad.raza7070

  • Gold Cinema

    i have question,
    if one of the webpage linked with adsence get inactive for invalid clicks, the adsence account as well will be disabled?
    a friend of mine ask me to get his website to my adsense, what should i do?

  • Kon kla

    Hello dear
    Cambodia can get google adsense premium or not ?

  • Thanks for sharing